Editorial Design for Screen

risd gd, spring 2017

graph-3322-01   |   3 credits

ed-des.github.io

instructor: dylan greif

tue 01.10 pm — 06.00 pm

dc room 404

Description

How can you draw on your foundations in graphic design to make reading experiences for the screen? What aspects of the craft translate, and what needs fresh exploration? This class covers basic HTML/CSS, wireframes, and flow diagrams, but it is not just about designing and coding a website. Rather, we will employ “the screen” as a playground/springboard for a broader inquiry into deeper editorial design concepts.

This class is a studio, and also includes some lectures and seminar-oriented discussions. It raises critical questions like: What are the core components of a story, and how do they manifest across different screen environments? What are the needs and expectations of digital readers/viewers, and what tools and techniques do we designers have at our disposal to both serve and stir them? Where is the overlap between reader experience and user experience, between graphic design and product design, between “the screen” and any surface at all?

The big questions


How “design” fits into “editorial” is hard to pin.

Maybe you'll have your own vision of it after you complete these projects. For now, let’s take a look at just some of its many parts.

We will attempt to get our hands dirty across the gamut. By the end of the semester, you will have completed 3 projects (and one more) that home in on certain parts.

Readings

Designing the Editorial Experience by Sue Apfelbaum & Juliette Cezzar

Not required:

Guide to Journalism and Design by Heather Chapman

Designing News by Francesco Franchi

HTML5 for Web Designers by Jeremy Keith

CSS3 for Web Designers by Dan Cederholm

Goals and Outcomes

By the end of the semester, you will engage in a series of form-led studies through coding. In addition — through wireframing, visual presentation, and discussion — you will engage in conceptual investigations about how to design and rethink editorial experiences in today’s evolving digital landscape. Along the way, you will learn not only the challenges that editorial web designers and digital storytellers in the industry face today. You will make work that probes how designers should continue to re-think and re-assert their practice, whatever the future brings.

Grade Calculation

Grading Criteria

Class Policies

Project rx

rx. Reader experience

You will design a syllabus as a mobile web reading experience. You will choose one from author and SAIC creative writing instructor Jesse Ball. Strip the text from the PDF of the syllabus available here.

Available on Amazon

Clearly and elegently apply different styles to different elements. Then take it to the next level. In your print compositions, you have explored formal concepts like size constrast, modulation, undulation, form/counterform, color palette, sequencing, continuity/surprise, harmony, rhythm... Explore and demonstrate these concepts in your mobile web design of your syllabus.

Be good to yourself and others. Annotate your document with "commented-out" text to explain how different parts of your code functions.

  • mobile web typography
  • typography
  • visual and interaction design
  • HTML/CSS

Due March 21

Submitted Work

chelsea

do yun

eliza

jinny

jordyn

kevin

kirthank

michelle

mim

mimi

mostyn

na

noah

savannah

Project ux

ux. User experience

Taking as a premise that paper can be “smart”, you will design how a breaking news story to be accessed and experienced by a user. The news story will be: we landed on mars.

From FiveThirtyEight.com’s Americans Will Never Make Mars a Priority: Why Should That Stop Us?

The project will entail:

  • concepting
  • user research
  • prototyping
  • content creation
  • user experience

“smart paper”

In this project, “editorial design” not only means the design of the reading experience for a conventional mobile device. It will mean the design of the device itself. You are free to think outside the rectangle, outside the vertical scroll, outside the mobile box that fits inside your pocket.

At RISD, graphic design students are known for doing wonders with paper. This project will put you to the test. What if paper had all the capabilities of your mobile device? Geolocation, audio sensors, wifi. What new kind of device would you craft out of paper as the delivery mechanism for this breaking news story?

Final Delivery

A mobile web page that features:

  • a brief but thorough description your "big idea"
  • wireframes that demonstrate the end-to-end flow of how your breaking news story is announced and experienced by a user.
  • a paper prototype of your device and a photo of someone using it
  • 3 "key frame" images of the actual story being experienced on your device. You do not have to write and visually design the article in full. Just enough real content and visual design for the 3 key frames.

Due April 25

Submitted Work

chelsea

do yun

eliza

jinny

jordyn

kevin

kirthank

michelle

mim

mimi

mostyn

na

noah

savannah

Project co

co. Penpal Project

A letter a week. Create “breaking news” as a poster. The subject matter is a hypothetical news story that you imagine could happen in the next 10-15 years. Conceive it as a poster that will be mailed to a hypothetical audience/recipient. You will collaborate on this project with a student from The New School’s “Design for Journalists” class. You will wear the “designer” hat. Your penpal will wear the “journalist” hat. You will start collaborating with your partner by writing postcards to each other every week. I will be your postman. Every week, you will hand me your latest corresondence, and I will give you your penpal's. After 3 weeks, you will transition to the shared penpals folder, and you're welcome to use whatever additional means of communication you prefer.

Here is the penpals shared project folder. You can work in the folder already made for you and your partner.

See the schedule below for deadlines.

The schedule

These deadlines (yours are in purple) indicate what you and your partner will be expected to deliver by certain dates throughout the semester. These deliverables should be evident in the postcard correspondence you write, even if you aren't perfectly in sync with your penpal.

As a process guide, read My Design Process (parts 1–3) by Cap Watkins, currently VP of Design at Buzzfeed.

  • concepting (sketch, define subject matter, research)
  • creation
  • prototyping
  • production

Submitted Work

chelsea

do yun

eliza

jinny

jordyn

kevin

kirthank

michelle

mim

mimi

mostyn

na

noah

savannah

Project ps

ps. Product Storytelling

You are use to doing process books. This is like that, but also very different. Make web pages that tell a story about your ux and co projects that ultimately answer:

  • who are you and what is this assignment?
  • what is the project?
  • who is it for?
  • in what circumstances is it used?
  • why is it valuable and different from anything else?
  • what is the end-to-end experience?
  • what does the experience feel like?
  • what was your process putting it together?
  • what is the school, semester/year, instructor, etc.?

The story should include:

  • "Keyframe" images of the product
  • Visuals that demonstrate the end-to-end experience (via wireframes, a storyboard, video, gif).
  • If it is a poster, a link to the PDF.
  • All assets should be under 100kb

It is up to you how you tell this story, and how the story should feel experienced. It can be straightforward or creative, text heavy or visual. As long as the presentation style makes sense for the product.

Weekly Schedule

Week

Agenda

Assignment

Feb 21

Inroducing “Editorial Design for Screen”

Review the syllabus


I. reader experience

Typography for mobile web

HTML/CSS workshop

Mar 7

I. reader experience

Interaction for mobile web

HTML/CSS workshop

In-class design/dev workshop

Mar 28

Spring Break

Apr 18

II. user experience / III. product storytelling

Storytelling your work

Sketch & Invision workshop I

May 9

III. product storytelling

1:1 Feedback for all projects | Group reviews

May 16

May 23

GD Dept Reviews Week